大田金業讲故事：一杯5000日元的咖啡
日本人森源二郎开了一家咖啡店，这家咖啡店创造了一个世界之最，店内的一杯咖啡卖到5000日元。这个令人喘不过气的价格推出后，一下子就传开了。
很多人无法相信这是真的，有的人认为这是明摆着咖啡店欺骗敲诈顾客。但同样令人难以置信的是，卖价如此昂贵，老板却赚不到钱，因为这杯咖啡成本太高。首先，装咖啡的被子是法国制造的，极其名贵，每个咖啡杯价值4000日元，而当顾客用完咖啡后，这个咖啡杯也将被包装好随送顾客。其次，每杯咖啡由名师现场精心调制而成，名师工薪很高，而咖啡杯用料独特、原料费很高。再者，这个店的服务极尽殷勤、周到，在豪华如宫殿的咖啡店内，许多打扮成古代宫女模样的服务员伺候在旁，顾客身临其间，飘飘然恍若万人之上的帝王一般。
出于对这杯咖啡的好奇，顾客竟蜂拥而至，而这些好奇的顾客来过一次，往往就很难忘却店内奢华的气氛，不但自己下次还会光顾，更向亲友介绍，引来更多的顾客。
也许人们会怀疑，5000日元一杯的咖啡，经常去喝岂不要成穷光蛋？这正是奥妙之处。5000日元一杯咖啡只不过是一个吸引的幌子，店内还有许多普通的咖啡喝其他引来，而这些才是店内赚钱的来源。大多数顾客喝的是普通的咖啡和饮料，如果他们都喝那杯世界之最的咖啡，森源二郎也会成穷光蛋，因为那杯咖啡并不赚钱。
本文来源： 大田环球贵金属
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