大田金業讲故事：欲将取之 必先予之
被誉为日本绳索大王的岛村宁次以5角钱的单价大量购进麻绳，然后以原价卖给东京一带的纸袋工厂，从而赢得了“岛村宁次的麻绳真便宜”的好名声。麻绳订单源源而来，岛村拿着购货单对订户说道：“这是我1年来购买麻绳的收据，这一年我1分钱也没赚你们的，长此下去，我只好破产了。”订户为岛村的诚信所折服，情愿为每米麻绳增加5分钱。
岛村又拿着顾客购货单找到供应商：“这1年来，我是1分钱也没有赚到，只是给你做了义务推销员，再干下去，我是受不了了。”供应商翻阅着原价卖出去的单据，感动不已，于是每米麻绳降低5分钱供货。如此一来，每米麻绳能赚1角钱，利润已经相当可观。没过几年，岛村成为腰缠万贯的富商。
本文来源： 大田环球贵金属
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