大田金業讲故事：童心造就财富
哈德是一个德国建筑包工头，他擅长经营，曾将一个小公司打造成拥有二千多人的大企业。但一场金融风暴严重影响了德国的经济，哈德的公司也受到了波及。
几个月下来，公司业务量锐减，更令哈德头疼的是那些闲置的大型设备：卖掉吧，也卖不出个好价钱；不卖吧，这些东西不仅占用空间，还要花去不少的维护费用。每天望着这些无法派上用场的“鸡肋”，哈德一筹莫展。
一个星期天，哈德满腹心事地去工地上查看。看着一台大型挖土机，哈德突然来了兴致，让工人教他开机操作。不到一个上午的工夫，哈德已能熟练地操作挖土机搬石运沙了。下机之后，哈德先前的郁闷心情一扫而光，一个突如其来的灵感随之而生。
哈德当即买下一座荒山，并从附近的河道中运来大量沙土。经过一番准备之后，一家别开生面的“工地游乐园”正式开张了。哈德还大做广告说：以前只能眼睁睁看着别人操纵起重机、压路机、翻斗车、铲土机、挖土机等大型机械，如今每个人可以亲自驾驶。这种体验立即引发了市民尤其是成年人的极大兴趣。
一时间，哈德的“乐园”门庭若市。这种被誉为“成年人游戏”的娱乐项目。让一些劳心费神的上班族得到了极大的解脱和满足，受到了他们的欢迎。半年以后。哈德由建筑包工头变成了大型集团的CEO，个人资产也翻了两番。
财富启示：和儿童一样，成人也有猎奇求新的强烈兴趣，及时转变观念，利用童心赚成年人的钱，废物也就变成宝贝了。
本文来源： 大田环球贵金属
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