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牙膏厂提高销量的故事,也蕴含了坚持理财的道理

从前有一家牙膏厂,他们在刚起步时由于产品优良,包装精美,所以在当地很受到市民的喜爱,营业额也连续10年递增,每年增长率在10%~20%。

可到底第11年,牙膏厂的业绩就发生了停滞,连续两年了,不管他们怎么更改营销策略,业绩也没见起色,为此,公司的高层也召开会议,商讨对策。

而会议中,公司总裁也下了命令,要是谁能想出解决问题的办法,让公司的业绩增长,重奖10万元。各个销售经理虽然都很眼馋这10万元奖金,但苦于没有对策,也只能安静地坐着不敢说话。

而此时,牙膏厂生产部门的一个资深员工发话了:“其实我们与其调整营销策略,不如试试在产品上下功夫,让投资者的牙膏用得更快?比如我们可以将牙膏出口的直径,扩大那么1毫米,那么消费者每天起床刷牙挤牙膏时,就会多用1毫米宽的牙膏,长期累积下来,就会加大用户的消费量,让我们的营业额再上一层楼。”

总裁听完觉得很有道理,便立即按老员工的话,让生产部更改报装,果然在下个季度,公司的营业额迅速增加了32%,而那位资深员工,也顺利拿到总裁的10万元奖金。

所以这个故事也告诫我们,虽然在生活中,我们每天通过理财产生的几块钱收益,看着不明显,但长期累积下来,就会累积成一笔不少的财富,甚至帮助我们抵御了社会通胀的风险。所以大家在平时,一定要有坚持理财的意识,才能在稳定保值自己的财富同时,顺便获得一笔不小的额外收入哦!


本文来源: 大田环球贵金属

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