在投资上,也许我们也该转变投资思路“卖饮料” !
美国著名宣传人哈利(Harry)在十五、十六岁时曾在在马戏团当童工,他负责在马戏团里卖些小食物。但是,每次去剧院的人并不多,买东西(尤其是酒水)的人更少了,很少有人感兴趣。
有一天,哈利提出了新想法:给买票的每个观众一包花生,以吸引观众。但老板强烈反对他的荒谬想法。哈利用他微薄的工资作保证,并要求老板试一试,并承诺如果赔钱就将从他工资中扣除,如果获利他只会拿一半,老板才答应让他试试。
因此,每次在马戏团表演场上都会有一个人在宣传:“来马戏团!买票并赠送一包美味的花生!” 在哈利不停的叫喊中,观众比平时多了几倍。观众进入大厅后,哈利开始出售饮料,大多数观众觉得他们在吃完花生后都有点口渴,就会买一瓶饮料。
经过这样的马戏团,营业额比平时增加了十倍以上。实际上,Harry在炸花生时加入了少量盐,这样花生的味道更好,而且观众就越吃越口渴,饮料自然就卖得就越好。
其实我们做投资是也是一样,当市场大势已经完全背离我们预期时,我们要做的就是马上舍弃坚守下去的想法,及时转换投资思路,果断平仓止损并转为反向做单,才能将已经发生的亏损止住,从新的行情中顺势做单获取盈利。只有随时灵活地转变投资思路,不以为固执己见,才能在黄金投资市场中获利。
本文来源: 大田环球贵金属
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