心理价值贬低 黄金饰品遇冷
关键字：黄金饰品消费
“五一”假期是大家旅游、购物的好日子，海口各大商家纷纷出招大搞促销。而海口多家黄金珠宝店都在搞活动，首饰金价工费不同程度减免。不过，虽然金饰价格打折，但消费者的热情并不算高，市民购金较去年“冷淡”。
“五一”金市纷纷促销
5月2日、3日，记者走访海口市五指山路、解放西路、海秀东路、国兴大道等多家黄金珠宝卖场发现，多家卖场的黄金首饰都在以不同方式打折。五指山路一家卖得最火的金饰品店，黄金饰品332元/克，工费打7折。与之毗邻的黄金饰品店，黄金饰品328元/克，每克减8元，免工费。
国兴大道金饰品店营业员说，金饰品销售量虽比往常要高，但与去年的“五一”相比，还是“冷淡”了不少。五指山路一家黄金专柜的丁小姐称，多数消费者是因为结婚或者装饰而购买金饰品。
心理价值贬低而遇冷
对于今年“五一”与去年相比，金饰品销售较冷淡的原因，海口某投资公司黄金投资分析师刘先生认为，这是一种心理价值的贬低。去年“五一”正值黄金暴跌阶段，市民抢购行为是一种心理需求的回补，过去那么贵的黄金，现在便宜了，市民去购买金饰品，觉得买到便宜货了。现在金价一跌再跌，已找不到其他理由购买，基本都是正常需求购买，不会再去寻求降价的心理安慰了。
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本文来源： 大田环球贵金属
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