老干妈的创业历史，告诉我们放弃也是投资
说起老干妈，那可是无人不知的麻辣酱品牌，甚至老干妈本人陶碧华还成为了知名商标。但其实大家不知道的是，多年以前的老干妈，原来也有一段有趣的发迹史：
在1989年，老干妈品牌创始人陶碧华，用省吃俭用存下来的第一笔钱，在贵阳市的一条街边开了一家“实惠餐厅”，专门卖凉粉和冷面。当时为了吸引客人，陶碧华就自制了一种麻辣酱，用作拌凉粉的佐料，很多客人都非常喜欢吃，她的生意也慢慢红火起来。
不过后来她发现，大部分客人吃完凉粉后，通常会再买些麻辣酱回去，甚至有人都不吃凉粉，只为在她那买麻辣酱。觉得事有蹊跷的陶碧华，就暗中到其他凉粉店查访，结果发现别的店的做料理，也有从她那买来的麻辣酱。所以她当即就决定：“既然这么多人喜欢吃我的麻辣酱，那我还费心思搞什么凉粉呢？不如集中精力做好麻辣酱生意还会更好。”所以，陶碧华后来就办起了麻辣酱生产工厂，那也是正是老干妈品牌起源的地方。
所以从老干妈的创办故事中我们不难发现，很多时候就算我们放弃做投资，其实也是一种投资方式，可以让我们及时止住损失，发现投资中的其他机会成本，收获更佳的盈利效果。特别是在现货黄金市场中，一旦我们发现亏损发生了，更应懂得及时止损并重新找准大行情方向做单，贯彻放弃也是投资的思路，才容易在市场上收获利润。
本文来源： 大田环球贵金属
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