在淘宝上做母婴产品为什么赚不了钱？要怎么做？
淘宝，一个电子商务平台，玩直播，短视频以及内容营销，竞争异常激烈，只有头号玩家才能生存下来。
在电子商务平台上完成了1500抽样调查，真正盈利的企业只有19％，赚很多钱的，不到1％。即使在母婴这个暴利行业，大多数卖家一直也没赚多少钱。
母婴电子商务产业已从“蓝海”变成“红海”。大多数卖家只闻到钱的味道，自己的口袋却装不到钱。为什么会出现这种情况呢？
一、价格低，基础产品基本上没有钱赚
国内市场涌现了一大批电商平台，再加上跨境电商的竞争。国内电商想维持现有的市场份额，增加销售，平台之间不得不打起价格战。价格战盛行，卖家也成为受害者，利润大幅减少。
二、消费者对产品质量更加挑剔
在母婴市场中，消费升级一直存在，随着“90后”和“95”成为父亲目前，这种现象将越来越严重。除了一、二线城市外，三线、四线城市的消费者也开始关注产品的质量和性能价格比。
母婴市场是一个荣辱共存行业，只要被爆出质量问题，就会殃及整个国内产业。跨境电商，母婴产品一直是增长最快的类别。国内电商想在母婴市场做出成绩，就一定要回归质量。
第三，流量成本太高
淘宝商店需要大量流量，很多商店不惜烧钱买流量，抢市场。不仅要花钱买流量，还要打价格战，大多数卖家表示真很累。
淘宝商家大会上，总裁说，未来几年，淘宝商店要创造自己的独特价值。只有找到自己的精准消费者，创造独特的价值给消费者，平台利润才能持续增长。
淘宝商店如何才能实现盈利呢？找到你自己的人特定消费人群，为他们创造特定价值，才能实现持续盈利的目标。
本文来源： 大田环球贵金属
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