胡雪岩为什么免费送药?这是一项投资吗?
清政府与太平天国密交战之时,胡雪岩在杭州开了一家药店。
在战争时期,当士兵和土匪在战斗,人们残废和失去财产,人们被迫离开家园,他们在外地,不可避免地需要治疗某些疾病的药物,但是在战争出逃的人们不会带很多钱,很多人甚至没有钱支付药费,去药房买药大多是赊帐或根本不付钱。
这就是为什么没有商人愿意在战争时期开药店的原因。
胡雪岩,作为清朝第一大商人,自然也明白这个道理,但胡雪岩仍然开了药店,他下令在他钱庄所在地都建立一个药店,为老百姓提供药物,甚至免费赠药给贫苦的老百姓。胡雪岩受到了全国人民的欢迎。
胡雪岩也与湖南绿营进行了一项协议,“胡庆余堂”负责采购原材料,然后加工成金疮药制剂,军队士兵往往会使用这些药物,他免费将这些药物送给军队,因此胡雪岩也很受湖南绿营兵欢迎。
胡雪岩不仅为普通百姓和士兵提供免费医疗,而且给当时前往北京参加科举考试的人发放一些药物。胡雪岩得到了官员和学者的一致好评,很多人都派人来感谢胡雪岩。
胡雪岩派送药物难道真的只是为大家服务?不,胡雪岩这样做自然有他的道理。
胡雪岩这些药品成本其实不高,看似白白送药,但在这个过程中,胡雪岩收货了良好的声誉。胡雪岩药店声名大噪,生意变得匆忙。
由于免费送药,胡雪岩得到了清政府的嘉奖和认可。清朝腐败严重,政府能得到这个服务不是一件容易的事情。因此,政府古官员十分关心胡雪岩,也给予了他很多便利。从这个角度看,胡雪岩这项投资是非常划算的。
本文来源: 大田环球贵金属
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