感恩节年销售额增2.3% 压缩黑色星期五购物人潮
关键字：美国年销售额
零售市调机构ShopperTrak 11月30日发表调查报告指出，今(2013)年感恩节(11月28日)、黑色星期五(11月29日)两天全美实体零售店的访客数年增2.8%至超过10.7亿人；零售额也年增2.3%至123亿美元。
不过，由于今年零售业者提前一天在感恩节就开门营业，因此黑色星期五当天到实体零售店购物的人数却反而年减11.4%、当日零售额也跟着年减13.2%。ShopperTrak创办人Bill Martin表示，由于愈来愈多消费者选在感恩节就出门购物，因此黑色星期五的购物体验也随之改变。
华尔街日报12月1日报导，Martin表示，商店提前在感恩节开门虽然增加了当天的销售额，却也压缩了黑色星期五的购物人潮。ShopperTrak产品长Chetan Ghai则指出，电子产品专卖店尤其容易受到在线商店的竞争，因为消费者较不可能亲自去各大商店比价。
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本文来源： 大田环球贵金属
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