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美国政府关门 零售业再受重挫

关键字:美国政府关门

美国政府停摆,原本就已萎靡不振的零售业再受重创,联邦员工放无薪假,不敢花钱。研调机构ShopperTrak 18日数据显示,和去年同期相比,政府关门期间,零售业购物者流量每周平均下挫7.3%;10月6-12日当周,华府地区的购物者流量更暴跌11.4%!

CNBC报导,华府国家动物园旁的礼物店老板Suprabha Beckjord表示,政府打烊期间,民众趁着好天气出门郊游,但是没什么人想花钱;不少人走进店里只买一两张卡片,原本可能想要的都不买了;还有人在无薪假时整理衣橱、出售旧衣或到二手店寻宝,华府寄售店店主Carmen Lopez指出,店内顾客和销售多了10%。

ShopperTrak表示,政府停工前一周(9月22-28日),零售业购物者流量年减5%,9月15-21日当周则年减4.7%。该机构创办人Bill Martin认为,国会僵局落幕有望提升消费,但是零售业者可能得花更多时间、并修改策略,才能走出停摆对销售和店内流量的冲击。

美国零售业不景气,知名的梅西百货(Macyˋs Inc.)也挡不住业绩压力,打破155年传统,将破例在11月28日感恩节当天晚上8点开始营业。以往业者会等到感恩节过后一天才开始年终大甩卖,但是玩具反斗城(Toys R Us)两年前首开先例,把营业日提前到感恩节当天,去年零售业者沃尔玛(Walmart)、Target、Sears、Kmart等纷纷仿效,都在感恩节当晚8、9点开门,通宵营业到隔天。梅西不甘生意拱手让人,今年也加入竞争行列。

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